JEWELLERY BUYING GUIDE

Gold holds a special place in every Indian household. For us, gold is not just a precious metal — it is a symbol of prosperity, tradition, beauty and financial security. Gold jewellery with gemstones and diamond settings enhances the look completely.

Step 1 - Select Metal and Metal Purity

Silver

• Fine Silver – 99.9%
• Sterling Silver – 92.5% (most common)

Gold

Gold Jewelry can be made in Yellow, Rose and White

• 22K – 91.6% gold
• 18K – 75% gold
• 14K – 58.5% gold
• 10K – 41.7% gold

Platinum

• PT950 – 95% platinum
• PT900 – 90% platinum
• PT850 – 85% platinum

Step 2 - Choose the Right Diamond or Gemstone

DIAMOND COLLECTION

GEMSTONE COLLECTION

Step 3 - Select Design

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STEP 4 - JEWELLERY CARE

• Keep jewellery away from water, perfume, sprays & chemicals.
• Remove jewellery before bathing, swimming, or cleaning.
• Store each piece separately to avoid scratches.
• Clean gently with a soft, dry cloth after use.
• Avoid wearing jewellery during workouts or heavy work.
• Handle gemstones carefully; they can chip or crack if dropped.
• Keep jewellery in a dry place to prevent tarnishing.
• Do not use harsh cleaners on stones or metals.
• Put jewellery on last and remove it first while dressing.
• Get jewellery professionally cleaned once in a while for lasting shine.

Why Buy from De Super Diamond India LLP - Our Brand value

Why Buy from De Super Diamond India LLP

At De Super Diamond India LLP, we believe jewellery is more than a purchase — it is an emotion and a lifelong memory. Our brand is built on four core values:

Our Brand Values

Transparency

• Clear disclosure of gold purity
• Full details of the gemstone origin
• All applicable certifications provided

Authenticity

• Only natural and genuine diamonds & gemstones
• Ethically sourced materials
• No imitation or synthetic stones without disclosure

Craftsmanship

• Precision finishing
• Strong and secure stone setting
• Designs built to last for generations

Trust

• Fair and honest pricing
• Lifelong customer service support
• Customer-first policies

Why our customers choose us with confidence:

• Every diamond and gemstone comes with an internationally recognized lab certificate
• Every gold product is BIS Hallmarked
• No hidden charges — complete pricing transparency
• Custom-made and ready-stock designs available
• After-sales support

With De Super Diamond India LLP, jewellery isn’t just worn — it becomes a legacy.